I am frequently asked who uses these ideas to get successful outcomes.

PLAYBOOK New Product Development Software and Methods

David Paulson at PLAYBOOK was a long-time fan of my previous book, Managing the Design Factory.  He and his team reviewed a pre-publication copy of The Principles of Product Development Flow, so they’ve had access to the ideas in the book longer than almost anyone else.  They incorporated the ideas in the new product development project management software and services they provide to their consulting clients and named the collective methodology ’PLAYBOOK‘.  One example of the many great outcomes David and his team have achieved with their clients using PLAYBOOK is the change in the new product development culture that was achieved at this medical device company:

You can view more case studies of companies using PLAYBOOK here: And you can watch a video introducing you to PLAYBOOK here: